A powerful marketing e-mail

We recently received a powerful marketing e-mail, sent from a Collages.net photographer to his clients. He sent a message promoting one of the products he offers - Collages.net DVD slide shows - to all of his wedding guests. Within his e-mail, he included helpful information about the product and how to order. Even though his clients were previously sent e-mail notifications about the event site, this specific e-mail was catered toward providing information and awareness about a product the photographer really wanted to sell.

If you aren’t familiar with power marketing e-mails, this tool that Collages.net offers is a quick, easy way to reach out to your current and potential customers. When event guests log in to their event, their e-mail addresses are automatically stored. You can then send an e-mail to a selection (or all) of these event guests.

A lot of our photographers use the power marketing e-mail to remind their clients to order prints, notify their clients about their new website or blog, or offer specials such as free shipping.

The power marketing e-mail is a tool that has dramatically changed studios. Collages.net realizes this and consequently highlights one such studio each month who has sent an effective power marketing e-mail and honors them with our Power Marketing E-mail of the Month Award. Their words and their work are featured in the collagesNewsletter, which is viewed by thousands.

If you would like to learn more about Power Marketing E-mails, visit our Build your Brand website.

New Product - Gallery Wraps!

Last Thursday we sent the collagesNewsletter, featuring an exciting announcement: the launch of our new product line – gallery wraps! Gallery wraps are beautiful canvas prints in which the image itself continues along the sides of the canvas. The continued image frames the canvas, creating an awe-inspiring display. This unparalleled product gives our photographers the opportunity to create tremendous value for their art. If you would like to hear how other studios, including BLR Life Photography and Ahava Photography, are incorporating gallery wraps into their product lines, read our Testimonials page.

If you stopped by our booth at WPPI, Imaging USA, or any of our most recent trade shows, we showcased several of our gallery wraps, including our infamous baby in a bucket taken by Brittany Hanson of BLR Life Photography.

In our newsletter, we also announced the launch of our all-new studio marketing website. Collages.net offers numerous marketing tools that are highly successful in helping our photographers increase their business, and we incorporated all of these techniques into our website for our photographers to easily access. Centered on building your studio’s brand, the site covers topics such as using your studio logo, driving traffic to your website, and developing and maintaining your competitive edge. Not only are all of our marketing tools free with your Collages.net account, but they will dramatically change the way you do business, just as they have for studios across the country!

As you can see, we have a lot of great things happening at Collages.net!

Welcome!

Welcome to Collages.net's blog - a portion of the web completely dedicated to our photographers. Collages.net's blog is our way of bringing together our passion for helping photographers make a lasting impression on their clients with your passion for photography.

Future entries will include: studio success techniques, announcements about our latest products and services, ongoing specials, industry news, articles, advice and images from professionals, and just about anything else that has to do with photography.

We love what we do, and we want to share it all with you. Let's start a conversation.