Photography Blogging Techniques

Take your studio to a new level by blogging. We have found that one of the best ways for photographers to market their studio is through blogging. With a blog, you are able to reach a large audience, maintain a significant, inexpensive web presence, and instantly and easily add new content to your website.

A blog technique that many of our successful photographers use is capitalizing on their clients' enthusiasm. There is a certain amount of lag time between shooting and posting an event, and during that time your clients are overly anxious and excited to see their images. Why not benefit from this – use your blog to give your clients a small preview of their event! In your blog entry, post 2-4 images that will WOW them, write about how you enjoyed photographing their wedding, and post the Collages.net log-in information. Your clients will love seeing a preview of their event and will undoubtedly send your blog’s link to their family and friends, giving your studio instant exposure and immediate referrals!

When deciding which few images to post in your blog, choose wisely. Post images of which you would like your clients to buy large scale prints, post images that illustrate your style, post images that others will find inspiring! The first images your clients see are the ones they will want. Also, don’t forget to mention the actual Collages.net event site and the date you will have it posted – this will ensure your readers will remember to view the entire gallery.

To read more about the benefits of blogging, see our Studio Marketing webpage. If you aren’t yet a blogger, creating a blog is a quick, simple process and will do wonders for your business.