Marketing Tips from Professional Photographer

These low-cost and free marketing tips come from the “Shoestring Marketing” article which appeared in Professional Photographer magazine this month. Learn how you can effectively market your studio and increase sales at a minimal cost.

Here are 3 of our favorite tips from the article:

1. Sell to Current Clients: it is much more difficult and expensive to obtain new clients than sell to existing ones. Instead of focusing large amounts of time and money targeting new clients, shift your focus on selling more to your current clientele.
2. Create a Loyalty Program: reward clients for their business, and provide them with incentive to use your studio again. Give loyal customers discounts, free products or sessions, or another type of bonus to thank them for their business and keep them coming back.
3. Keep in Touch: make sure to keep in touch with past clients – whether it’s through email, flyers, or even a personal phone call – it will remind them of your studio’s friendly, caring attitude. If people feel neglected, they will likely go elsewhere for business, while if they feel important, they will want to return to you.

To see the full article and all 11 Shoestring Marketing tips, check out the July issue of Professional Photographer.